Down I-94: The Store is open for business
Down I-94 started out in dark and cold of January with only one purpose: to show Detroit with a human face. I thought it a waste the photographers came to our fair city from England, France and Germany and returned with nothing but pictures of burned-down buildings. I thought I could do better. Down I-94 was my outlet to do so.
Armed with a cell phone camera, I put many miles on my car and my legs, exploring all corners of the city (well, many corners, I still need to do a Belle Isle photoset, I’m reminded from time to time), I went out shooting, and found some pretty amazing stuff. It activated a curiosity about Detroit that’s easy to lose when you’ve lived here for decades and feel that you know the area well.
When I’d post photos and have people who’ve been living in Detroit longer than I’ve been alive ask where is that? or mention that they hadn’t seen that, I knew I was onto something.
Somewhere along the way, I came to realize it was actually selfish to go on as just a website. Showing you the beauty that Detroit has to offer, while keeping you a computer screen removed from it, just didn’t seem right. Something you could hold in your hand and use to show off your pride in Detroit would be needed. Down I-94: The Store, is that something.
DownI94.com gives you the chance to hold a piece of Detroit in your hand, put it on your wall, let it protect your phone.
DownI94.com allows you to give the gift of Detroit. With items ranging from coasters to phone cases to shower curtains to tote bags, and growing by the week, we have plenty of choices to whet your appetite.
For practical purposes, I could never store even a fraction of the photos I’ve taken here on the store website, so Down I-94 the blog and Down I-94 the store will go on as separate entities with individual missions. This announcement is about addition, not subtraction. It’s about allowing people to take their appreciation for the city they love and move it beyond a flat computer screen.
Take a browse around the website. With items as modestly priced as $15, and shipping included in the price of each item, we have designs for every taste and options for every budget.
I’d love to hear your feedback. Check out my store at downi94.com.
James David Dickson,